TikTok and marketing go together

There are many social networks in the world, some of which are among the more well-known ones. A typical example is TikTok, the network behind Chinese company ByteDance. This type of social networking is different from those of other people in its main concept. TikTok's domain is 15-second videos. Videos of up to sixty seconds are also associated.

TikTok is not a pencil sharpener

If you think this social network is losing out to all the others, you are sorely mistaken. Annual statistics, including historical ones, prove it. In the table below, for example, you can see how TikTok fared in 2018.

Social network	Number of users
Facebook	2 billion
YouTube	2 billion
Instagram	1 billion
TikTok	524 million

The number of users of this social network is of course increasing. For example, at the beginning of 2021, there were just under 690 million users. And that's more than enough.

What does this social network offer?

Everything looks very simple and monotonous. But 15-second videos offer a lot of possibilities. There are a number of tools at your disposal to help you fine-tune your contribution as much as possible. These include various filters, special effects, but also background music. With each post you can give yourself a corresponding work. The statistics prove it again. A user spends an average of 45 minutes per day on TikTok.

TikTok in combination with marketing

This social network has long been more than just fun for little kids. TikTok can also be used for successful marketing. After all, there are plenty of users to reach. The more people you can reach with your video content, the more chances you have to promotion of specific products and services. The important thing is just to think about the content being created. It must stand out in the plethora of other videos for its originality, processing, content and, last but not least, the appropriate time of publication. Even the smallest details play an important role.

The videos presented can include hashtags, which can make specific content reach even more people. The number of characters within each hashtag is limited to one hundred characters.