{"id":361,"date":"2022-01-21T15:53:00","date_gmt":"2022-01-21T14:53:00","guid":{"rendered":"https:\/\/regbu.com\/?p=361"},"modified":"2025-09-05T07:42:49","modified_gmt":"2025-09-05T05:42:49","slug":"tiktok-a-marketing-jdou-spolecne-dohromady","status":"publish","type":"post","link":"https:\/\/regbu.com\/fr\/tiktok-and-marketing-go-together\/","title":{"rendered":"TikTok et le marketing vont de pair"},"content":{"rendered":"<p>Il existe de nombreux r\u00e9seaux sociaux dans le monde, dont certains sont parmi les plus connus. Un exemple typique est TikTok, le r\u00e9seau derri\u00e8re <strong>L'entreprise chinoise ByteDance<\/strong>. Ce type de r\u00e9seau social se distingue des autres par son concept principal. Le domaine de TikTok est celui des vid\u00e9os de 15 secondes. Les vid\u00e9os d'une dur\u00e9e maximale de soixante secondes sont \u00e9galement associ\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TikTok n'est pas un taille-crayon<\/h2>\n\n\n\n<p>Si vous pensez que ce r\u00e9seau social est en perte de vitesse par rapport \u00e0 tous les autres, vous vous trompez lourdement. Les statistiques annuelles, y compris les statistiques historiques, le prouvent. Dans le tableau ci-dessous, par exemple, vous pouvez voir comment TikTok s'est comport\u00e9 en 2018.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>R\u00e9seau social<\/strong><\/td><td><strong>Nombre d'utilisateurs<\/strong><\/td><\/tr><tr><td>Facebook<\/td><td>2 milliards<\/td><\/tr><tr><td>YouTube<\/td><td>2 milliards<\/td><\/tr><tr><td>Instagram<\/td><td>1 milliard<\/td><\/tr><tr><td>TikTok<\/td><td>524 millions d'euros<\/td><\/tr><\/tbody><\/table><figcaption>Comment TikTok s'est-il compar\u00e9 aux autres concurrents en 2018 ?<\/figcaption><\/figure>\n\n\n\n<p>Le nombre d'utilisateurs de ce r\u00e9seau social est bien s\u00fbr en augmentation. Par exemple, au d\u00e9but de l'ann\u00e9e 2021, on comptait un peu moins de 690 millions d'utilisateurs. Et c'est plus que suffisant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Que propose ce r\u00e9seau social ?<\/h2>\n\n\n\n<p>Tout semble tr\u00e8s simple et monotone. Mais les vid\u00e9os de 15 secondes offrent de nombreuses possibilit\u00e9s. Un certain nombre d'outils sont \u00e0 votre disposition pour vous aider \u00e0 affiner au maximum votre contribution. Il s'agit notamment de <strong>divers filtres, effets sp\u00e9ciaux<\/strong>mais aussi de la musique de fond. Avec chaque post, vous pouvez vous donner un travail correspondant. Les statistiques le prouvent \u00e0 nouveau. Un utilisateur passe en moyenne 45 minutes par jour sur TikTok.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TikTok en combinaison avec le marketing<\/h3>\n\n\n\n<p>Ce r\u00e9seau social est depuis longtemps plus qu'un simple amusement pour les petits enfants. TikTok peut \u00e9galement \u00eatre utilis\u00e9 pour un marketing r\u00e9ussi. Apr\u00e8s tout, il y a beaucoup d'utilisateurs \u00e0 atteindre. Plus vous pouvez toucher de personnes avec votre contenu vid\u00e9o, plus vous avez de chances de <strong>la promotion de produits et de services sp\u00e9cifiques<\/strong>. L'important, c'est de penser au contenu que l'on cr\u00e9e. Elle doit se distinguer de la pl\u00e9thore d'autres vid\u00e9os par son originalit\u00e9, son traitement, son contenu et, enfin et surtout, par le moment appropri\u00e9 de sa publication. M\u00eame les plus petits d\u00e9tails jouent un r\u00f4le important.<\/p>\n\n\n\n<p>Les vid\u00e9os pr\u00e9sent\u00e9es peuvent inclure des hashtags, ce qui permet \u00e0 un contenu sp\u00e9cifique de toucher encore plus de personnes. Le nombre de caract\u00e8res de chaque hashtag est limit\u00e9 \u00e0 cent caract\u00e8res.<\/p>","protected":false},"excerpt":{"rendered":"<p>Il existe de nombreux r\u00e9seaux sociaux dans le monde, dont certains sont parmi les plus connus. Un exemple typique est le r\u00e9seau TikTok, qui est soutenu par la soci\u00e9t\u00e9 chinoise ByteDance. Ce type de r\u00e9seau social se distingue des autres par son concept principal. Le domaine de TikTok est celui des vid\u00e9os de quinze secondes. Des vid\u00e9os associ\u00e9es d'une dur\u00e9e maximale de soixante secondes sont \u00e9galement disponibles. TikTok n'est pas... <\/p>","protected":false},"author":2,"featured_media":362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[365,383,384,385,374,367,375,386,370,376],"class_list":["post-361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologie","tag-komunikace","tag-marketing","tag-patnact-sekund","tag-patnact-vterin","tag-sdileni","tag-socialni-sit","tag-socialni-site","tag-tiktok","tag-videa","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok a marketing jdou spole\u010dn\u011b dohromady - REGBU.COM<\/title>\n<meta name=\"description\" content=\"Poznejte soci\u00e1ln\u00ed s\u00ed\u0165 TikTok z trochu jin\u00e9ho pohledu ne\u017e je pouze z\u00e1bava. Vyu\u017eit\u00ed nach\u00e1z\u00ed tak\u00e9 v oblasti marketingu. 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